Divided Loyalties

Growing up, one of the things that I looked forward to doing on Sunday afternoons was watching the NASCAR race with my grandfather. After Sunday lunch, I would join him in the TV room to watch whatever race was on. He and I were the only one in our family who liked Dale Earnhardt, so we would rub it in after each win or championship.

Flash forward some twenty-plus years and I still find myself watching the races on Sundays. I even had the opportunity to cover the sport during my journalism career. As I watch NASCAR today, one of the things that I admire about the sport is not the athleticism of the drivers or their ability to make continuous left-hand turns. It is the fact that their is no second-guessing where their loyalties lie.

Their loyalties are right there on their fire suits for all to see. When Kevin Harvick, for instance, is being interviewed, you know there will be references to Chevrolet and Jimmy John’s Sandwiches. There is no denying their loyalties. They wear them everywhere they go. Continue reading “Divided Loyalties”

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